During their long history,the Neapolitan manufactures had and are still having long term collaborations as façon with very well known firms of the “made in Italy” fashion buzz like: Roberto Cavalli, Max Mara, Mario Valentino, Enrico Coveri, Ferragamo, Versace, Trussardi, Dolce & Gabbana, Calvin Klain, Diesel, Soviet and others.

At others was given the opportunity to collaborate with important Italian and European chain stores like La Rinascente (Italy), Coin (Italy), Combipel (Italy) El Corte Inglés (Spain), Zara (Spain), Les galeries Lafayette (France),Hennes & Mauritz (Sweden), Naf – Naf (France) or with important distributors or wholesalers worldwide.

The local manufactures with our assistance, studied a marketing and production plan in order to build new collaborations with foreign well establish patners like chain stores, importers, wholesales that are interested in organizing the buying field of the Neapolitan "made in Italy" in their country.

Very few foreign dealers of the "Made in Italy" knows that the 34% of the exportations of Naples’s industry is in fashion products. In Naples’s region are present 5,422 enterprises of clothing, leather and shoes and that in the year 2000 have exported 508 million of Euro of merchandise around the world.

The wholesale Services Center, the CIS (wholesale City) of Nola on the outskirts of Naples, is built on an area of 1 million sq. meters, is extends along 6 kilometers of window displays and every day is being visited by 20 thousand of customers generating an annual turn over of 4 thousand millions of Euro and is one of the biggest in its kind in Europe.

There are various reasons why fashion in Naples is getting - with high speed - so important around the world. Just to mention some of these reasons:

Pronto moda tradition: Naples has a century long, deeply-rooted tradition in fashion and is the place where “pronto moda” was born. This means new fashionable articles produced on a daily basis. Therefore clients have the opportunity to always find new fashionable merchandise for their buying needs.

Variety: Naples region with its about 5,422 fashion enterprises can satisfy in one and only geographical area all different kind of merchandise requested, whether men’s, women’s or children’s fashion and from casual or classic wear to leather goods, knitwear and accessories like bags, belts, scarves etc

Creativity: Naples manufacturers have a history of being innovative and creative, generating a strong and steady flow of new ideas, concepts and designs that follow up the request of the trends and fashions of the moment.

Versatility: Naples manufacturers have developed an extremely flexiblen production system, where low quantities and competitive prices are not a contradiction.

Quality/price ratio: Naples manufacturers’ products are sold in big quantities all over the world even into the most demanding markets so they know very well that the quality of the product is a must but also that a competitive price is a very important factor for the selling out process.

Delivery lead time: The production system of Naples manufacturers is based on the “pronto moda” philosophy that means “ready made fashion” therefore the delivery lead time is considerably shorter than anywhere else in the world.

Flexibility on clients “labels” or personalised projects: All the manufactures have their own production labels. However on request, they can produce and deliver the garments on the patners label. In addition to this, many of them are specialised in producing "façon", are able to develop your own styles after supplying them with the request sketches, patterns, prototype, working process or fabric of your choice and will be happy to follow your instructions.

Human contact and update collections: Last but not least, by visiting the factories of the production of the manufactures, patners, have the opportunity to come in direct contact with them - many of whom are virtually unknown to “outsiders” – and see all the updated collections, the new article creations that are added daily, all in the very well known friendly Neapolitan environment and ask freely any questions directly in order to organise any desirable adjustment or change on an article of their choice.

Don’t hesitate to ask any further information you may require in order to understand the benefits that your company can have by working with the Neapolitan manufactures.

Nicola Soseilos

(General Manager)